Over the past 8 years, Beáta Kovács has worked across multiple industries on digital products, currently working as Product Director for GSK and a trainer with Mind The Product. Previously she was VP of Product at Emarsys, and co-founder of Emarsys Product Academy, and Head of Data Analytics at Patsnap. She has led product teams working on legacy, internal and brand new digital products. She has helped scaling up a 3-person product organisation to 44 people. She's passionate about mentoring, soft skills, and building empathy not only for the users, but for everyone a product person gets in touch with.