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Chakib Labidi

Chakib Labidi is a London based design consultant and founder of UX Playground, a community of over 1900 professionals. His expertise is in working with companies to create products that provide the best possible experience by identifying the needs and desires of their customers and aligning these with business requirements. With more than 17 years experience in the creative industry, Chakib had the opportunity to work with clients from the UK and internationally including Aramco, Adobe, Times, Sony, Sky, Virgin and Barclays, News UK just to name a few.

Projects include:

Redesign of Times' driving.co.uk, Implementation of UX centric workflow and processes at Ernst&Young and Intellectual Property Office Exhibition design for Aramco Oil Development of online learning platforms for marketers (DBL and Six Figure Mentors). Most recently, as creative director, Chakib led a design team to develop mobile and smart device interfaces for Salus's new smart thermostat.

With a master in product design from the University of Arts Berlin and extensive practical experience as a digital designer, Chakib has shared his knowledge as design lecturer at Winchester University, UDK Berlin and Morley College.

The user-centred design framework is at the core of Chakib's work, which includes gathering user data through research, defining user needs, collaborating with stakeholders to develop viable solutions, creating and testing prototypes in real-world scenarios. This approach allows Chakib to design products that deliver on the company's promise and often exceed the expectations of the end users.

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