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Graham McAllister

Graham is the Director of Player Research, an award-winning user research and playtesting studio based in Brighton, UK. Player Research help studios deliver world-class games by challenging assumptions, validating design decisions, and providing evidence on the player experience throughout development. Their clients include Sony, NaturalMotion Games, EA, Mind Candy, Jagex, Ninja Theory, Madfinger Games, Hutch Games, and Channel 4 among many others. Graham is a BAFTA Games member and writes a monthly column on user research for GamesIndustry.biz.

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