Simon Hill is a Lead Data Scientist at Shop Direct and has 18 years of experience in building, monitoring and applying predictive models to target CRM activity in retail.
He has been involved in projects related to customer segmentation, personalised customer communication strategy and customer value, among other topics.
Talks I've Given
Reinventing Shop Direct’s customer contact strategy
Featuring Simon Hill
Shop Direct has been on a journey moving away from 80 years of catalogue retail heritage to become a pure-play internet retailer. This transition has created a variety of challenges and opportunities around the way that Shop Direct communicates with its customers to avoid churn.online-retailer communication-strategy data-learning data-science-fest