Being successful with your Android game!
beginner
Women in Games and Blushing Blue: Gina Jackson
Gina Jackson began working in games in 1992 producing many titles for developers and publishers including Ocean Software before running a publishing studio for Infogrames. A move into business development, first with Nokia in 2000 at the start of the mobile games industry and then to Kuju to sign console deals with Nintendo and Konami saw Gina build on her production expertise. As head
of business development, new media she successfully took Eidos’ catalogue online through mobile, set-top boxes and digital distribution for both console and PC including the award winning Tomb Raider and Championship Manager mobile games. Gina now runs her own games consultancy business Blushing Blue with clients including Sony, Powersnooker and Chromativity as well as being Chief Executive of Women in Games Jobs and the organiser of the European Women in Games conference.
Electronic Arts: Sameer Baroova
Sameer was Director of Development for mobile and tablet games at PopCap and has created games such as Bejeweled, Plants Vs. Zombies and Peggle on multiple platforms
Intel: Steve Hughes
Steve Hughes is a Senior Application Engineer with Intel focusing on support for game development on x86 platforms ranging from desktops through tablets to phones. Prior to Intel, Steve worked for 12 years as a game developer for a number of companies where he worked on all aspects of game development.
Marmalade: Alex Caccia
Alex joined Ideaworks 3D, the holding company of Marmalade and Ideaworks Game Studio, with a rich history of entrepreneurship and investment in a number of media, technology and manufacturing companies. He acted as CEO from 2006 to 2010 and was responsible for setting out the cross-platform tools strategy and raising the initial backing for the company. Under his current role as President, Ideaworks Game Studio has released many critically acclaimed games including Call of Duty: Black Ops Zombies, Lara Croft: Guardian of Light and Backbreaker.
Strawdog Studios/P2 Games: Simon Morris
P2 Games have enjoyed huge success in the UK market with brands such as Peppa Pig, Tracy Beaker, International Cricket Captain and many more. Most recently we launched our Peppa Pig apps including Happy Mrs Chicken, which immediately became the number one selling kids app in the UK.
Leaders in the mobile games industry discuss what it takes to make a successful and profitable game on Android.
They’ll share the real experience of games developers who have learned the hard way!
What makes great game play? What are the elements that make people want to play games? How do you solve the monetization issue, from in-app payment to advertizing?
