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SkillsCast

Reinventing Shop Direct’s customer contact strategy

29th April 2017 in London at CodeNode

There are 19 other SkillsCasts available from Data Science Festival 2017

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Shop Direct has been on a journey moving away from 80 years of catalogue retail heritage to become a pure-play internet retailer. This transition has created a variety of challenges and opportunities around the way that Shop Direct communicates with its customers to avoid churn.

In this talk you will focus on the challenges faced in moving from a communication strategy based around the timings of production and distribution of catalogues towards a more individually personalised strategy fit for a fast-paced online retailer and the techniques and models used to achieve this goal.

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Reinventing Shop Direct’s customer contact strategy

Simon Hill

Simon Hill is a Lead Data Scientist at Shop Direct and has 18 years of experience in building, monitoring and applying predictive models to target CRM activity in retail.

SkillsCast

Please log in to watch this conference skillscast.

Https s3.amazonaws.com prod.tracker2 resource 41088130 skillsmatter conference skillscast o9nohu

Shop Direct has been on a journey moving away from 80 years of catalogue retail heritage to become a pure-play internet retailer. This transition has created a variety of challenges and opportunities around the way that Shop Direct communicates with its customers to avoid churn.

In this talk you will focus on the challenges faced in moving from a communication strategy based around the timings of production and distribution of catalogues towards a more individually personalised strategy fit for a fast-paced online retailer and the techniques and models used to achieve this goal.

YOU MAY ALSO LIKE:

About the Speaker

Reinventing Shop Direct’s customer contact strategy

Simon Hill

Simon Hill is a Lead Data Scientist at Shop Direct and has 18 years of experience in building, monitoring and applying predictive models to target CRM activity in retail.

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