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The games industry is growing at a rapid pace, but more importantly - becoming more sophisticated as technology, player demographics, motivations and community participation becomes more diverse. As a result, marketers are tasked with finding smarter and more efficient ways to engage high-value users. Using over a decade of machine learning technology, Google is driving innovations in growth and monetization across the player lifecycle. Google's Rudi Vij will share with you how to combine the power of data and technology to drive profitable growth for your games business.
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