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If asked, could you explain how the code you write contributes to the business’ bottom line and adds value to the customer? When you get used to working by sprints and moving tasks along, you can miss the bigger picture of why you are building the things you do. This tension becomes especially important when balancing in bigger, long-term refactoring with putting out fires of the current state of the codebase. So how do you know which is the right approach for a situation, especially with the moving target that is product development? This Keynote talk goes into how to build alignment with product owners such that you are able to articulate the business value for your code and thus be empowered to make trade-offs for what the best use of your time is.
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Keynote: The Business Case For Your Code
Gwendolyn Weston is a Brooklyn-based developer and artist, currently the iOS Platform Lead at Audm where she works to make long-form journalism more accessible. Previously, she's worked with companies such as StitchFix, Apple, and PlanGrid.