Alice is a network built on the Ethereum blockchain that brings together social organisations, donors, grant-makers and impact investors to identify and scale effective social projects. Alice went live in 2017 with its first application, a conditional donation platform that gives donors full transparency on what charities achieve with their money. The first pilot, run by St Mungo's, helped 15 rough sleepers in London find homes and deal with mental health and addiction issues. The Alice team is now building the next parts of the protocol, namely an impact investment module, a validation market, and a more granular data sharing system, aiming to a) generate high-quality comparable data, b) automate reporting and (PbR) payments, c) lower transaction costs.
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Areti is the COO of Alice (www.alice.si) and has a background in corporate advertising and design. She started her career in advertising at Ogilvy & Mather, where she managed clients including Delta Airlines and BT. She launched her first tech startup in 2009 and prior to Alice, Areti was CEO of CliqStart. At Alice, Areti leads operations, product management, UX, UI and finance. She is a London School of Economics graduate, where she did her MSc in media and communications.