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This presentation shares a wealth of best practice, tips and tricks, data and insight into how to create and launch apps.
The mobile games industry of today is unrecognisable from that of just a few years ago: developers used to be able to rely on the quality of their apps to get them noticed, but with such incredible competition, app discovery and marketing has become as critical as the game itself in building a successful launch.
Industry data suggests that less than 40% of developers manage to break even with their app, and 80% of developers can’t make a living purely from their app revenues. Yet new apps launch every day, and monster successes from Rovio, Supercell and King.com give developers and coders hope that they could have the next global smash hit.
The reality is far less glamorous. As this presentation will seek to show, launching an app requires a blend of skills and a keen business brain if an app is to have a chance of success.
The presentation will share a wealth of best practice, tips and tricks, data and insight into how to create and launch apps. It will also explain why the marketing of your app only starts with the launch, and why you need to be thinking long-term about keeping your app fresh and your users engaged if you are going to get them spending money.
Also covered are the key issues around mobile game marketing and discovery, the successes and failures in app marketing, and discussion of how indie developers can work smarter in an effort to compete with the big-spending publishers that often dominate the app stores.
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James Kaye is co-founder of dimoso, an integrated PR and Marketing agency that specialises in mobile and tech. dimoso is also one Europe’s only specialist app marketing agencies. Prior to founding dimoso James was acting Head of Mobile for UK newspap