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With an app market forecast to be worth more than US$1.5 billion in 2015, China is an attractive but elusive market for app developers. Smartphone usage rates are soaring and China sits at number two in the overall app download charts. But it’s a mistake for developers to assume a game that succeeded with a Western audience will become an instant success in China – in fact, it’s often the case that the biggest Western games hardly make a dent in the Chinese market.
Chris Hanage, General Manager of Papaya Mobile and AppFlood for EMEA will analyse 10 successful games in China over the past 6-12 months, explaining why they succeeded and what inspiration they can give to Western developers hoping to increase their chances of successfully marketing their games in China.
Using case studies of real games launched in China, Chris’ presentation will give developers important insight into cultural differences relating to gameplay, graphics, content, imagery, in-game milestones, app size and monetisation strategies to be considered when planning and developing their app for a Chinese audience.
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Chris Hanage is Managing Director for Europe at mobile distribution and monetisation company PapayaMobile.