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One of the derogatory terms sometimes applied to software professionals is “order-taker.” Yet, we work in a profession that’s rich with language and practice that focuses us on doing just that. In the end what matters most isn’t that we created what people asked for on time and in budget, but that we actually delivered the real benefit they need. This talk is about that.
In this short talk I’ll talk about how focusing on outcome and impact changes practice. I’ll discuss approaches like pragmatic personas, story mapping, prototyping, and testing. These and other practices don’t capture what people want, but help us discover what they need.
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Jeff Patton helps companies adopt a way of working that’s focused on building great products, not just building stuff faster. Jeff blends a mixture of Agile thinking, Lean and Lean Startup Thinking, and UX Design and Design Thinking to end up with a holistic product-centric way of working.