How UX Research Delivers Successful Games

29th October 2015 in London at Business Design Centre

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Creating games is a difficult task, but your chances of delivering a successful game can be greatly increased if a UX Research process is implemented. This talk will explore ten methods that help improve the player experience of your game at all stages of the development lifecycle - concept, design, production, and soft/post-launch. When combined, they help to ensure that players find your game understandable, usable, and ultimately, enjoyable.

How UX Research Delivers Successful Games

Graham McAllister

Graham is the Director of Player Research, an award-winning user research and playtesting studio based in Brighton, UK. Player Research help studios deliver world-class games by challenging assumptions, validating design decisions, and providing evidence on the player experience throughout development. Their clients include Sony, NaturalMotion Games, EA, Mind Candy, Jagex, Ninja Theory, Madfinger Games, Hutch Games, and Channel 4 among many others. Graham is a BAFTA Games member and writes a monthly column on user research for