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A relatively small group—tiny, really—of dedicated customers often generates an unexpectedly large percentage of total revenue for a mobile app or game. Who are the members of this group, and how can you better engage them? More importantly, how do you encourage others to join the ranks of these "power-users”? As an app publisher, Amazon has a unique perspective on power-users in aggregate. Here we offer tips and best practices for cultivating new and existing power-users, keeping them engaged, and maximizing their revenue potential.
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Peter Heinrich is a Developer Evangelist with Amazon, specializing in mobile game development and web services. A frequent contributor to Amazon's developer blog, he also speaks regularly at technical conferences about best practices for creating games on mobile platforms. Peter addresses all aspects of game production, from design, architecture, and coding to marketing, analytics, and monetization.