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Amazon is famously metrics-driven and obsessed with customer satisfaction. In its role as a mobile app publisher, it is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization. Here Amazon presents the results of a cohort analysis designed to identify best practices common among the top 50 revenue-generating apps and games in its Amazon Appstore for Android.
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Mike Hines is a Developer Evangelist at Amazon in Seattle, Washington. Mike comes to Amazon after four startups in Financial Services and Software (two of which are still operating) and 13 years at Microsoft. At Amazon, Mike helped launch the Kindle eInk app development project, has written mobile app test criteria, judged at hackathons, and is a blogger for Amazon Appstore. Mike has spoken at dozens of national and international conferences, including AnDevCon, SXSW, CES and GDC. Moving forward, Mike wants to bring developer feedback back to Amazon and is on a continuing mission to find out what is and isn’t currently working in mobile app monetization.