How far would you go to make your app successful? Everyone has a strategy, and as an app publisher, Amazon has seen the good, the bad, and the ugly. Hear the tactics that will get you banned or blacklisted, along with best practices for actually achieving the results you want: more downloads, good reviews, and high monetization.
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Mario Viviani is Technology Evangelist at Amazon Appstore UK. From Milan, Italy, he started mobile development in 2010, focusing on the Android platform. In 2011 he founded the mobile-focused startup Mariux Apps, developing both consumer-oriented and third-party apps, where he published more than 90 apps and reached more than 12 million total downloads. In 2013 he was awarded by Google of the Google Developer Expert title for Android, and has spoken at worldwide events including Droidcon, Android Developer Days, TEDx and Google I/O.