Since opening its doors 18 months ago, the Digital Catapult has produced nearly 200 events for 15000 people, using only digital marketing and social media to drive attendance.
In this talk, Sade will talk about the importance of clickable, readable content to grow an engaged audience and drive event registrations.
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Using content marketing to drive attendance
Sade Laja joined Digital Catapult in its infancy to build its online presence from scratch and as Head of Content and Engagement, has built a vast and active community of innovators and entrepreneurs working at the leading edge of emerging technologies.