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You know about experiments but you think they are a waste of time. You’ve heard of A/B testing but you think it’s hard to put in place in your app.
Experimenting is a pretty common process in established companies and popular startups but it is still rare to see smaller teams adopting it. Whether you are a designer or a developer, a 100 or a 5 person team, experimenting is a great way to trust your decisions and to iterate quickly.
In this talk you will see why experiments are valuable. Then you will explore the life of an experiment, from the hypothesis through to results. Finally you will discover why mobile is a challenging medium and how to successfully put in place a good experimentation workflow.
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Hypothesis-driven development on Android
Romain is a passionate Android developer who has been building apps since Android Froyo. He is currently working for Songkick as a happy Android developer. In the past he worked for Microsoft as well as building useless/fun apps with GIFs and animations.